context:
Watch3 is my 3rd watch design that went into production, hence the – forgive me – slightly unoriginal, but accurate name. What sets this watch apart from my other designs is, that it is the first watch I am having manufactured under my own brand. Long time friends Pierre Junod and his wife Danuta make them for me. 
There will be a limited and numbered production-run of 100 pieces of this model.
The premise of the design is to add readability to the watch. The added use comes from the hours being printed on the underside of the sapphire crystal. The figures are the same colour as the dial, so they are only visible when the broad hour hand passes underneath them, adding information without adding clutter.
To add readability in the dark, the entire white surface of the dial is covered in Luminova, a non radioactive, non toxic, phosphorescent paint based on the luminescence of deepsea fish.
This Swissmade product can be purchased through my online store.